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Media

Visit here regularly for the latest Silverstar Casino news and for updates on what is being said about us in the press.

28 July 2009 | Silverstar’s Fountain Spectacular to Close Temporarily for Maintenance

Silverstar Casino’s magnificent Fountain Spectacular, the biggest water feature in the Southern Hemisphere, will be closed for a month during winter 2009. During closure, general maintenance and enhancements to the fountain, including the installation of a new Water Fog system, will be undertaken.

The fountain will be shut off from the 20th July 2009 and reopen on the 21st August 2009. During this time, the fountain will undergo servicing, the lake bed will be cleaned and repainted and general repairs done to the fountain area.

All of Silverstar’s other entertainment activities and dining facilities will be running as normal throughout the closure period and guests will still be able to enjoy the magnificent setting from the restaurants and the boardwalk area of the casino complex.

12 June 2009 | Silverstar Supports a Safer South Africa

Silverstar Supports a Safer South Africa

Silverstar Casino hosted Crime Line’s second anniversary celebration on Tuesday 9th June 2009. Crime Line, the anonymous tip-off sms line celebrated their success with over 350 VIP guests at a luncheon at the casino.

In the two years since Crime Line was launched, the service has made a significant contribution to law enforcement and crime reduction in South Africa. Crime Line tip-offs have resulted in the arrest of almost 800 criminals as well as the seizure of R29-million worth of stolen property, drugs and counterfeit goods by the South African Police Service.

Yusuf Abramjee, head of Crime Line, highlighted these successes at the celebration function and urged all South Africans to continue their good work and tip-off police to criminal activity. He also thanked corporate, government and individuals for their support and their commitment to the project.

Abramjee handed out awards and commendations were handed out to those who had made a difference through the Crime Line initiative. Included in these accolades, were merit awards sponsored by Silverstar Casino, paying tribute to six individuals who have supported the anti-crime campaign with passion, vigour and commitment. The six deserving winners were; Perumal Naidoo, Provincial Commissioner of Guateng, Mzwandile Petros, Provincial Commissioner of the Western Cape, Direct Sally de Beer from the SAPS, Inspector Marius Bruwer from the Provincial office, Penny Steyn from Domestic Watch and Mr Issie Kirsch from the Primedia Foundation.

“Silverstar is pleased and proud to have had the opportunity to host the Crime Line 2nd Anniversary celebration. We are 100% behind their campaign and applaud them for the fantastic work they are doing to help decrease crime in South Africa” said Mike Vermaak, General Manager of Silverstar Casino. “By sponsoring six of the merit awards, we at Silverstar were able to extend our congratulations and our thanks to the winners for their hard work and efforts in the area of crime prevention.”

20 May 2009 | Inaugural Silverstar Estates Wine Showcase a Huge Success

Silverstar Casino hosted winemakers from 32 of South Africa's top wine estates at the inaugural Silverstar Estates Wine Showcase on Saturday 16th May 2009.

Nearly 1,000 guests had the opportunity to sample wines from a wide array of estates; including Anthonij Rupert wines (Protea), Beyerskloof, Danie de Wet, Diemersdal, Ernie Els Wines, Kanu, Ken Forrester, Leopards Leap, Middelvlei, Niel Joubert, Schalk Burger & Sons, Simonsig, Steenberg (Klein Steenberg), Vriesenhof, Zevenwacht, Cabriere, Cederberg, De Gendel, Delaire, De Wetshof, Ernie Els Wines (Guardian Peak), La Motte, Meerlust, Meinert, Mulderbosch, Rupert & Rothchild, Rust en Vrede, Saronsberg, Steenberg, Tokara and The Winery of Good Hope.

A host of celebrity wine enthusiasts led talks on the day and spoke about their passion for wine making, including Schalk Burger senior from Welbedacht wines. Guests also had the opportunity to sample cheeses from Gonda's Boerenkaas and chocolates from Lindt while enjoying fantastic wines of every variety.

Positive feedback from visitors to the Wine Showcase and strong sales for the wine estates resulted in a very successful event for Silverstar Casino. Silverstar Estates Wine Showcase will definitely become an annual event that is well worth diarising.

16 April 2009 | Black Eagles benefit from Silverstar’s Winning Spirit

Silverstar Casino has once again demonstrated their commitment to the local environment with an further donation of R15,000 to the Black Eagle Project Roodekrans.

The donation kicks of the casino's new promotion, the Winning Spirit. Running from the 22nd April to the 8th July 2009, the promotion has a unique twist that truly celebrates success. With R1 million up for grabs, any Strike It Rich member playing on any table or slot machine can be selected randomly between 6pm and 10pm on Wednesday draw nights. Seventeen winners will be selected every Wednesday and each winner will then have the opportunity to pass on some of the winning spirit by nominating two other Strike It Rich members playing on the floor who will then also win a cash prize each.

It's this spirit of winning and sharing that has enabled Silverstar to continue its support for the Black Eagle Project Roodekrans. Guests visiting the property use the water feature in the main entrance as a wishing well by throwing in their coins. Silverstar cleans out these coins regularly and then matches the amount of money that guests have contributed. The R15,000 donated in April represents the 3rd donation of this kind to the project.

Silverstar Casino was built on sound environmental principles and the developers consulted with the Black Eagle Project throughout the planning and construction of the complex. Every effort has been made to ensure that the casino will not pose a risk to the flight patterns or the natural habitat of the Black Eagles of Roodekrans.

"We are very pleased to be able so share some of our success with the Black Eagles Project and always appreciate the opportunity to support our community and our environment" said Mike Vermaak, General Manager of Silverstar Casino.

02 April 2009 | Silver for Silverstar at the 2009 PRISM Awards

Silverstar Casino not only hosted the annual PRISA (Public Relations Institute of South Africa) PRISM awards on Tuesday, 31st March 2009; they also won a Silver PRISM for their launch PR campaign.

The entry was submitted by Silverstar's PR agency, Atmosphere Communications. Atmosphere's launch campaign for Silverstar Casino helped to provide impetus and credibility to this new venue and firmly positioned it as 'the new hotspot' for gaming and leisure in Gauteng.

The intense media engagement programme, which included extensive brand activations and events, generated impressive results and ably overcame the challenges. In the six months from December 2007 to May 2008, 65 pieces of positive coverage were secured and Silverstar Casino was truly on the map.

Between the first phase in December 2007 and the end of May 2008, Silverstar Casino welcomed over 800 000 guests and over 40 000 people (more than double the 15 000 target) had signed up for the 'Strike It Rich' loyalty programme.

The PRISM award recognised both Silverstar Casino and Atmosphere for their PR creativity and execution throughout the launch period. The award is further proof that Silverstar is 'Not the Usual'.

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